Be Wary of online "E-Prices"

As some of you have undoubtedly have found out, online e-prices aren't always what they seem to be. They often include what I call "qualification rebates". These are rebates such as lease loyalty, military, National Association of Realtor rebates, the list goes on and on. On top of that, some e-prices don't include the destination charge. It gets added back in later. I will admit, my dealer is guilty of both of these practices. I'm not fond of the "smoke and mirror deals" you seem to see more and more of everyday.

Let's face it, no one really enjoys buying cars. Once you settle on a vehicle you see online and like the price, you drive to the dealership. Once you sit down and begin discussing pricing, the Sales Consultant begins asking you if you are currently leasing a vehicle, are active or retired military, are you a member of the National Association of Realtors etc.., the list goes on and on.

Most people aren't going to qualify for all of the rebates, let alone one or two of them. All of sudden, the price you saw online that looked like a great deal is $2000 more and not such a great deal. Just to get the ordeal over with, most people just give in and sign the papers rather than start the whole process again with another dealer.

     Unfortunately, until some type of legislation is presented to end this practice, it is going to continue. It is  more prevalent in major metropolitan areas where dealerships are closer together and the competition is greater and a customer can be at another dealer in a matter of minutes. Dealers feel that if their online price isn't as good or better than a competitors, they are never going to see that customer.

What I suggest is to call the dealer and ask for your price based on the rebates you qualify for .Try to get them to quote you an out the door price that includes tax, tags, and any fees involved. They may not be able to do that if a trade is involved because some states have tax policies regarding trades and the trade still needs to be appraised, but ask the dealer anyway for a out the door price assuming no trade so you can at least compare pricing against other dealers.

Any dealer that says you must come to the dealership to get a price is not worth dealing with. Just move on.

To that end, I am offering you an upfront, straight forward, very competitively priced, no haggle buying experience. One where you will know exactly what you are paying for the Pacifica with no surprises. You can view details of the offer here

Please don't hesitate to reach out to me if you have any questions.